Referring to the basic concepts of economics, we know that
an increase in productivity is a stimulus for an economy to grow. Better
productivity leads to more employment, less inflation and as a result less
decline in GDP. Customer demand increases and we tend to reach an equilibrium position
hitting the pinnacles of success. On a small scale, this concept can be applied
to organizations and corporations as well. But productivity depends on many
factors including employee skill development, digital transformation, and
organizational structure. The locus of all these indicators of productivity is
the use of IT and digital strategies to help employees do better and more.
Production of new products and reimagining business processes with
differentiated business models will lead to competitive business advantage. The
following are some digital strategies that can help to increase productivity.
Platform Play:
Many organizations are reshaping and redefining their core
business values and that could help them to reach their target customers. This
also helps their potential customers to interact more directly benefit from
network effects. The digitalizing platform will help the organizations to alter
the way value is distributed in a value chain.
New Marginal Supply:
Today many organizations use digital technology to tap into
the previous inaccessible supply of resources at marginal cost. An explicit
example can be the use of online reseller options for customers allowing them
to sell used products to one another.
Customized Digital Products:
Many clothing brands are using digital services to create
new products with digital features typically to satisfy customer demand in the
market. Also, they provide their customers to customize the articles themselves
typically to interact with customers and reach their product demand.
Less Authoritative System:
Digital change asks for reforms in organizational structure,
customer interactions, stakeholder's interaction, organizational culture and
skill and behavior of the employees. Many digital strategies and use of
software can reduce the authoritative management system to open systems. This
will help employees to involve in the decision-making process and participate
actively which will increase the productivity of the organization.
Metrics:
The use of analytics to calculate IT, HR and business
metrics helps to create a digital scorecard. For example, you can gauge user
engagement to tracking daily active users and time spent in collaboration
software. This will help to quantify positive impacts on workforce
effectiveness, employee agility and employee satisfaction and retention, the
information you can use later to assess change management and refine your
approach.

